AI POWER·WOMEN
Founder Conversations · Season 1

See how experienced women are putting AI to work.

Real founder stories. Real business application. Practical ways to take what works into your own work.

Angela ShoriEmily Petroff
Beyond watching

What are you trying to get done?

Think through a difficult decision

Find the practice for it →

Prepare for an important conversation

Find the practice for it →

Turn an idea into something buildable

Find the practice for it →

Improve how you sell

Find the practice for it →
Come for the story. Take the practice.

Person → expertise → practice → what it changes → what you can use.

Angela Shori
Insight

Angela Shori

Founder & Chief GTM strategist · SHYFT Insights

Practice: preparing better conversations by diagnosing the real problem first.

Emily Petroff
Capacity

Emily Petroff

Founder & CEO · Switch Society

Practice: using a weekly AI co-founder session to externalise founder thinking and reduce founder dependency.

Watch the storyTake the practiceShip it into your work
The Lever Lens

What did AI actually change inside the business?

The conversation tells you what happened. The Lever Lens looks at what changed — AIPW's own editorial and commercial read on each practice.

InsightGrowthRevenueCapacityDelivery
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The Library

Take what works. Make it yours.

The media gives you access to the thinking. The Library is where founder practices and AIPW methods become something you can use on your own work.

Personalised to where you came from

Pick up the practice behind the founder story you were watching.

Make the thinking yours

Use a Power Asset on the problem in front of you.

Explore the Library →
Personalised Library home — Hi Sarah, good to have you hereAngela's conversation prep is ready

Don't just watch how other women are using AI.
Put it to work.

Membership includes every Power Asset, AIPW's own methods and frameworks, your saved work in My Library, and practical workshops as they open.

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Power Assets
AIPW methods & frameworks
My Library
Practical workshops
Michelle Jones-Walker

Hosted by Michelle Jones-Walker, who connects each founder's practice to the commercial lens and what it means for your own work.