The BRIEF Method

What did it have to guess?

Paste a request you gave ChatGPT, Claude or Gemini. See which decisions you made—and which ones the model made for you.

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The method

Five decisions a model cannot make for you

A request names a thing. A brief hands over a job. BRIEF is the thinking; the prompt is only the handoff.

B

Background

The context it cannot safely guess. Not your autobiography.

R

Result

What the finished work must achieve. Not the activity.

I

Instructions

The boundaries that take the wrong choices away.

E

Example

What good looks like, when words alone won't carry it.

F

Fail conditions

What wrong looks like, before the polish hides it.

Michelle Jones-Walker

Your host

Michelle Jones-Walker

20+ years in B2B sales and commercial strategy, and Founder & CEO of Zera Workflows. I use the BRIEF method on every client build I plan, design and ship, and I teach it in my masterclass, Stop Chatting. Start Briefing.

Watch the free masterclass →