Background
The context it cannot safely guess. Not your autobiography.
The BRIEF Method
Paste a request you gave ChatGPT, Claude or Gemini. See which decisions you made—and which ones the model made for you.
The method
A request names a thing. A brief hands over a job. BRIEF is the thinking; the prompt is only the handoff.
The context it cannot safely guess. Not your autobiography.
What the finished work must achieve. Not the activity.
The boundaries that take the wrong choices away.
What good looks like, when words alone won't carry it.
What wrong looks like, before the polish hides it.

Your host
20+ years in B2B sales and commercial strategy, and Founder & CEO of Zera Workflows. I use the BRIEF method on every client build I plan, design and ship, and I teach it in my masterclass, Stop Chatting. Start Briefing.