The Lever Lens · A monthly reading
Each month, Michelle Jones-Walker examines one AI Power Women conversation through five commercial levers: Insight, Growth, Revenue, Capacity and Delivery.
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The founder sits at the centre of a connected business system. Five business levers surround the founder: Insight, Growth, Revenue, Capacity, Delivery.
The Five Business Levers
When a business says it needs more leads, the problem may not be volume at all. Angela Shori starts further upstream: diagnose who is genuinely relevant, what problem the business is actually solving and where limited resources have the best chance of producing growth.
AI did not replace the founder. It helped make her judgement usable beyond her.
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20+ years in B2B sales and commercial strategy, and Founder & CEO of Zera Workflows. Now reading how real women founders put AI to work: each Lever Lens takes one of those conversations and examines it through the five drivers every business runs on, to see how she creates leverage.
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The business lever it strengthens—and a practical way to apply it.
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