Think through a difficult decision
Find the practice for it →Prepare for an important conversation
Find the practice for it →Turn an idea into something buildable
Find the practice for it →Improve how you sell
Find the practice for it →
Managing Partner & Executive Sales Coach · CGI Coaching & Training, LLC
Practice: making your expertise visible with a LinkedIn operating system built around what you stand for.
AI asset: LinkedIn Operating System
Watch the conversation & explore the AI asset →
Founder & Chief GTM strategist · SHYFT Insights
Practice: preparing better conversations by diagnosing the real problem first.
AI asset: Conversation Prep Toolkit
Watch the conversation & explore the AI asset →
Founder & CEO · Switch Society
Practice: using a weekly AI co-founder session to externalise founder thinking and reduce founder dependency.
AI asset: Weekly AI Co-Founder Session
Watch the conversation & explore the AI asset →The conversation tells you what the founder did. The Lever Lens is Michelle's business read on what actually changed — and what it means for yours.
The media gives you access to the thinking. The Library is where founder practices and AIPW methods become something you can use on your own work.
Personalised to where you came from
Pick up the practice behind the founder story you were watching.
Make the thinking yours
Use a founder tool on the problem in front of you.
Membership includes every founder tool, AIPW's own methods and frameworks, your saved work in My Library, and practical workshops as they open.
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Hosted by Michelle Jones-Walker, who connects each founder's practice to the commercial lens and what it means for your own work.