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From Episode 02 - August 2026

Walk in with a point of view.

Prepare the conversation before you’re in the room.

Try the first step from Angela's Conversation Prep Toolkit: name who you're speaking with, mark where the conversation might stall, and get an opening, a set of discovery questions and a close to work from — then rehearse the whole thing in your own AI before you're in the room.

Power Asset: CONVERSATION PREP TOOLKIT

Who's talking

Where might this conversation stall?

Watch the episode

The Guest

The founder in the room for Episode 02.

Angela Shori
SHYFT Insights

Founder & Chief GTM strategist · SHYFT Insights

Meet Angela Shori

Angela Shori is a go-to-market advisor and fractional CMO for B2B technical founders selling into enterprise. As founder of SHYFT Insights, she works with B2B SaaS and AI-native companies at the Series A/B stage, helping them build go-to-market motions that hold up in complex, enterprise sales environments.

Angela is also a GTM OS Certified Partner and publishes The GTM SHYFT, a newsletter on go-to-market strategy for technical founders. She is candid about how neurodiversity colors her experience of building a business as a solo founder and how she uses AI in the process of building.

"If you're for everyone, you're for no one."

Founder tech stack

What Angela actually runs on.

Angela Shori helps technical founders focus their go-to-market on the customers they can best serve now—and uses AI to apply the same discipline inside SHYFT Insights.

ClaudeEVERYTHING - I've built several skills and agents that act as an admin team (research, data updates, activity tracking)Explore ↗
NotionCRM and Operations log (through Claude)Explore ↗
FathomCall recording & notes. One of the agents pulls the call notes and scopes an initial project daily.Explore ↗

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