The host & editor
Business acumen is the lens.
Applied AI is the lane.
Michelle Jones-Walker examines how experienced women turn judgement into practical AI leverage.
20+ years in commercial growth. Now building with AI.
Sales, partnerships and go-to-market strategy across start-ups, scale-ups and established organisations. I apply that commercial experience to hands-on AI work, building websites, web apps, digital tools and workflows for female founders.
Sales, partnerships and go-to-market strategy across start-ups, scale-ups and established organisations. I apply that commercial experience to hands-on AI work, building websites, web apps, digital tools and workflows for female founders.
What I bring
A commercial point of view on AI
Commercial judgement
Revenue, growth and buyer behaviour — not technology for its own sake.
Revenue, growth and buyer behaviour — not technology for its own sake.
Pattern recognition
Finding the transferable method beneath one founder's specific practice.
Finding the transferable method beneath one founder's practice.
Practical translation
Turning expertise and conversations into tools, websites and systems another woman can use.
Turning expertise into tools, websites and systems another woman can use.
Selected work
Websites, Systems and Apps built with women founders
Every one of these started with the B.R.I.E.F. method — the same five decisions, before a line of design or code.
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Ideas & frameworks
The intellectual work behind the builds
The B.R.I.E.F. Method
A repeatable way to give AI the outcome, context and boundaries it needs.
Give AI the outcome, context and boundaries it needs.
The Five Business Levers
Insight, Growth, Revenue, Capacity and Delivery: the commercial lens applied to every AI Power Women story.
Insight, Growth, Revenue, Capacity, Delivery.
The Lever Lens
A monthly examination of the transferable commercial value inside one founder's real AI practice.
A monthly read on one founder's real AI practice.
Experience
Commercial judgement shaped across established organisations
Michelle's commercial experience includes Glassdoor, Workhuman, CareerBuilder, Yell and Trinity Mirror Group.
Glassdoor · Workhuman · CareerBuilder · Yell · Trinity Mirror Group
Writing & speaking
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Let’s talk about what you’re building.
Book a call to explore the website, system or app your business needs next.